Slide to Send - Xoom (2018)

You don’t have to be an immigrant to know the trials of international money transfer exchanges. Xoom, the PayPal affiliated money transfer service was looking to challenge established contenders like Western Union while showcasing the ease of sending money abroad. Targeting immigrant communities like Filipinos, the Chinese community and South Asians, who are known to be among the biggest senders of money back to their home countries, Xoom wanted to show that transferring money didn’t have to be a whole day affair.

With Slide to Send, we featured real-life users who were shown transferring their money on-the-go, with just a single swipe. Seamlessly blending the activity with the most hectic moments of their day highlighted the convenience of sending money, without the unnecessary hassle.
Sometimes, all it really takes is a swipe.

Concept

Online Video

Photography